The aim of this project was to re-brand an established but dated brand. We worked as part of a design team and decided to chose Branston to re-vamp. 

During our research we found that the current market trend was aimed at super heroes, comics, classic movies and the retro look was back in. 

We picked up on this and decided to give each flavour of sauces a new heroic look and each one super powers.

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For the campaign my main responsibility was the design of each character and the poster campaign and designs. I created a set of five posters one for each character. 

Along with the posters we created an interactive video using green screen and After effects to show the result of taking in these super powers and created SFX. It was a multiple choice video whereas the viewer made their own choices regarding the outcome of the story, each choice resulted in a different ending. This video was then uploaded to our website which we also designed and created. The campaign was a large campaign which also included a social media presence from which we got some significant feedback and following. Including that of Branston themselves.

Since our re-brand of Branston the company have actually had a brand overhaul to a much more modern look.